BPW Canada and Courage for Freedom are working on this national campaign along with other concerned people. The campaign follows last year's huge success of the #ProjectMapleLeaf campaign in Ontario. Over 1600 Ontarians celebrated with us on July 30, 2019. This historic event caught the attention of politicians and Ontario now has an Anti-human Trafficking Strategy. The success of the campaign is dependent on getting the word out. This is part of what BPW Canada members can help with. Just think what can happen in Canada.
Using last year’s #ProjectMapleLeaf template, Kelly Franklin, Executive Director of Courage for Freedom, secured a media awareness agreement with Tim Hortons. The media ad will be created by victim-survivors and will have a non-objectifying message.
COVID-19 has impacted the campaign launch dates but we have created a contingency plan. We know there are many variables the governments across Canada need to consider they work toward COVID-19 compliancy.
Campaign’s Key Dates
- July 30, 2020: UN Day to End Trafficking of Persons Day: community launch date and media ads start (stay tuned for more information on what this will involve).
- September 1, 2020: screen launch of the 45-second ad which will run every three minutes in over 4600 Tim Hortons across Canada. (Just think of the impact we are going to make).
- If Tim Hortons is COVID compliant, the ads will run until Celebration Day: October 1, 2020 - International Day of Coffee.
- If Tim Hortons is not COVID compliant (e.g. restaurant part is closed) the new screen launch date is scheduled for February 22, 2021 (replacing September 1, 2020). Celebration Date if this should happen will be shared as soon as possible.
Celebration Day is the day to go to a designated Tim Hortons at 9:20 am to meet with other concerned citizens about this issue.
Join the Campaign: Click here and this will make sure you stay informed.
BPW Canada Human Trafficking Ad-Hoc Committee Chair
#ProjectMapleLeaf Project Lead
1st Vice-President, BPW Ontario