For BPW Ontario members, our alliance with Courage for Freedom began at the 2018 BPW Ontario Conference when the organization was introduced to Kelly Franklin Executive Director of Farmtown Canada and Courage for Freedom. From that point, began the work of setting up the sex trafficking awareness campaign, Project ON route. Heather Ellis, BPW Ontario First Vice-President and BPW Ontario Resolutions/By-Laws Chair, was appointed a Project Chair.
#ProjectMapleLeaf, a Canada-wide Sex Trafficking Awareness Campaign, was unveiled at the July 30, 2019 Project ONroute campaign finale.
The campaign launch date was February 22, 2019 (Canada’s Human Trafficking Awareness Day) and concluded on July 30, 2019 (World Day Against Trafficking in Persons).
The awareness campaign engaged Ontarians using the 400 series highway ONroute Service Centres by providing over 2 million media awareness impressions at all 20 Centres across Ontario during the month of July 2019. In 2020 the campaign will expand across the Nation and rebranded Project Maple Leaf.
Press Release, Courage for Freedom/Farmtown Canada, July 30, 2019: #ProjectONroute transforms into #ProjectMapleLeaf
Project Maple Leaf aims to bring awareness to end human trafficking in Canada. The media awareness initiative is part of Courage for Freedom's community education strategy with cooperation, support and encouragement from numerous police services, first responders, victim support groups, community and political leaders, chambers of commerce, businesses, healthcare providers, women’s groups (including BPW Ontario and BPW Canada), civic groups, community services and more.
Our hope that by raising awareness we directly help trafficked individuals by Canadians reporting potential criminal activity. We hope this potentially increased reporting will lead to arrests of traffickers. We also hope that by raising awareness, young women and their families will become more cautious and send a message to traffickers that Canadians will not tolerate this immoral criminal behaviour.
We are looking for partners to assist in making this campaign a reality. This project will raise the profile of donors as an institution or person that contributes to a greater awareness of social issues affecting all individuals. In addition, the institution or person will be seen as a progressive and an advocate for vulnerable individuals.
Click here for donation information.
Follow the Project Maple Leaf on social media:
@projectmapleleaf @courageforfreedom @bpwontario @canadabpw
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