BPW Canada and Courage for Freedom are working on this national campaign along with other concerned people. The campaign follows last year's huge success of the #ProjectMapleLeaf campaign in Ontario. Over 1600 Ontarians celebrated with us on July 30, 2019. This historic event caught the attention of politicians and Ontario now has an Anti-human Trafficking Strategy. The success of the campaign is dependent on getting the word out. This is part of what BPW Canada members can help with. Just think what can happen in Canada.
Using last year’s #ProjectMapleLeaf template, Kelly Franklin, Executive Director of Courage for Freedom, secured a media awareness agreement with Tim Hortons. The media ad will be created by victim-survivors and will have a non-objectifying message.
COVID-19 has impacted the campaign launch dates but we have created a contingency plan. We know there are many variables the governments across Canada need to consider they work toward COVID-19 compliancy.
Campaign’s Key Dates
- July 30, 2020: UN Day to End Trafficking of Persons Day: community launch date and media ads start.
Join the Campaign: Click here and this will make sure you stay informed.
BPW Canada Human Trafficking Ad-Hoc Committee Chair
#ProjectMapleLeaf Project Lead
1st Vice-President, BPW Ontario