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Advertising - Image of Women in Advertising - 1982

Sub-Category: GENERAL
Resolution Number: 500.10.4
Club: Leaside
Year: 1982
Status: Resolved

RESOLUTION:THEREFORE BE IT RESOLVED THAT the Business and Professional Women's Clubs of Ontario urge the Government of Ontario to enact legislation making it
a) mandatory to treat and portray men and women as equals in advertising;
b) that advertisements for personal products must be directed only at enhancing the individual self-image;
c) all forms of subliminal advertising including textbooks and training materials used by the advertising industry, should be banned by the Government; and
d) that representatives of The Business and Professional Women's Clubs of Ontario be included in the Ontario Advertising Council.


©BPW Ontario

Article ID:4331

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